Client
Tajchem
Industry
Chemical Solutions and Industrial Materials
Scope of work
Brand Refresh
Brand Stationery & Applications
Packaging Design
Website Design & Develoment
Established in 1989, Tajchem (formerly known as Taj Al Mulook) has remained a stalwart in the UAE's chemical landscape, pioneering growth in the petrochemical sector for over three decades.
Challenge
Challenge
After three decades, Tajchem recognized the need for a significant transformation. Element8 embarked on a mission to elevate Tajchem’s brand without diluting its brand value. The challenge lay in giving it a contemporary look and messaging while honoring its rich heritage, encapsulated in the name ‘Taj Al Mulook’ or the ‘crown of kings,’ signifying its monumental stature in nation-building.
Solution
Solution
Through intensive workshops and in-depth interactions with Tajchem’s team, Element8 curated a robust branding strategy. We meticulously defined key messaging, brand values, target audiences, tone, voice, and communication channels, fostering enduring relationships and driving synergy towards a sustainable future.
A pivotal part of the rebranding journey was the transition from Taj Al Mulook to Tajchem—a name embodying the brand’s forward-thinking approach while retaining its strong legacy. Element8 also revamped Tajchem’s visual identity, creating a dynamic logo symbolic of the brand’s evolution.
Impact
Impact
Element8’s expertise facilitated Tajchem’s transformative journey. The rebranding not only embraced change but positioned Tajchem as an agent for positive transformation, echoing its commitment to synergy, growth, and sustainability. The impactful launch marked the beginning of a new era for Tajchem, affirming its vision and invigorating its legacy for the future.