3 Easy Tricks for Seamless SEO Content Optimization Through Keyword Clustering

What is the first tactic that comes to your mind when someone mentions “SEO content optimization”?

Of course, it is keyword clustering! 

If you are unsure what keyword clustering is, we are talking about segmentation and the use of specific keywords that are relevant to a particular web page. For example:

Let’s suppose Ms. X sells furniture and her website contains dedicated web pages for furniture for living rooms, bedrooms, kitchens, etc. Now, through keyword clustering, SEO content optimization becomes much easier for her as each page targets a different set of searchers.

There is no doubt that keyword clustering is ‘the’ best tool to optimize your content, and it offers multiple benefits. So, let’s have a… No, we are not going to explain the benefits. Discover them yourself after you try these 3 tricks that have worked for us:

1. Do SERP Analysis and Clustering at the Same Time

Yes, you read it right! When you cluster alongside SERP analysis, you get a clear idea of what the audience searches for and which keywords are actually relevant to the type of content you are planning to share.

Let’s suppose you wish to rank for a keyword, “How to make ice cream” and Google SERPs show 4 videos, 3 articles, and 1 product page. In such a scenario, it will be easier for you to rank with either a video or an article.

Once you decide the type of content that you want to put out, go through all the top-ranking pages and try to analyze their structure and elements (like headings, graphics, topics, etc.)

It is also important for you to understand that if a keyword presents more product pages and you are not a seller then it is better to steer clear of that keyword. Using that keyword will not help you with rankings.

2. Employ Internal Linking for the Most Appropriate Keywords

When you have to incorporate multiple keywords within one article or a web page you plan your content accordingly. Most of the time you have to write content around your keywords and it does not look natural at all.

However, through keyword clustering you can use relevant keywords as anchor text, linking to another web page that contains the focus keyword that you couldn’t fit in your content. This not only allows you to use your keywords naturally but also helps with your internal linking strategy.

3. Avoid Keyword Cannibalization

When you use similar keywords on two web pages, it leads to poor rankings due to keyword cannibalization. It is because your web pages compete with each other to rank higher. 

By analyzing SERPs and clustering keywords, you can clearly understand which keywords can be incorporated into the same piece of content and avoid the issue. This will not only help you rank better but also save your time and resources otherwise spent on creating another content piece for keywords that can be easily clustered.

We hope you found these tricks as helpful as they are. If you need any kind of help regarding keyword clustering or anything related to digital marketing, please feel free to reach out to us.