Design concepts that can be engineered are special. We are not trying just to design something that looks new. We are trying to find a balance between all the different factors that influence a product or service.
The product must appeal to its intended users at a variety of levels: functionality, usability, cost, reliability, shape & color, etc. This is why it is so important to study the web design problem so carefully. Without really understanding the problem, there is little hope of generating concepts that can be turned into realizable products that satisfy all its requirements.
Brainstorming is a great way to stimulate the develop of ideas and concepts. Our creative web design concept development team will take care of shape up creative ideas.
It's important to be able to "think outside the box" - to come up with different (not necessarily better or worse) solutions. If you can do that often enough, then eventually you shall have a really great idea. With practice and experience, you can improve the odds that the different ideas you have will be good ones.