Just consider this simple fact: paid search accounted for 50% of 2014 online revenues for big or small businesses.
How is that for immediate relevance and conversion? If you want immediate results for your specific products or services, the quickest and most effective way to achieve it is through pay-per-click management. This method can also work very well together with your SEO and targeted online marketing campaign. The only difference is that you may set up a PPC campaign in a matter of minutes, while a solid SEO operation will yield results in months.
What is Pay-Per-Click?
This is old fashioned advertising, now provided by the most competitive search engines available. It involves a bid for a “per-click” basis. What does this mean? Simply that your company is paying the bid amount every time the respective search engine directs a unique visitor to your site. In other words, you have immediate visibility which translates in traffic increase and a more agile marketplace for your services/ products.
This is an extremely efficient method, especially when you have new products available and you want to make sure they are known by clients. It requires good knowledge about who your customers are and what they are expecting from your business. Investing in media ads will potentially reach a more general population, and converting the public into paying customers can be quite a challenge.
In the case of PPC, however, every penny you invest in an ad will effectively reach your specific public. People searching for terms related to your services will see your ad in the special section dedicated to ads, on the top page of Google, Yahoo or Bing and they will click on it. The best thing is that you have complete control over how much you would like to spend on these paid ads.
How can we help?
Setting up one or several PPC campaigns may appear easy at first sight, but it requires a lot of research and a good knowledge of online tools. Otherwise, you will end up paying for something that will not bring in the best results for your business.
Our experts will first assess your website, your particular market and then will help design an efficient ad campaign. Because you cannot have success in pay-per-click marketing until you:
- Know who your customers are and what their online habits are
- Learn how to target the right keywords for your PPC campaign
- Write great copy that will draw potential clients to your ad
- Learn how to interpret campaign results and place them into context
It’s not enough to run a PPC campaign and plainly declare yourself happy with a handful of new customers. Every such ad campaign will have to be statistically analyzed, to benefit your future campaigns. To ensure your money is well spent on search engine ads, you need the services of a fully professional team, which has extensive experience with this extremely efficient form of marketing. In other words, you need Element 8.