logo dark logo light logo fullscreen logo
logo dark logo light logo fullscreen logo
04 3545956
Mobile Logo
  • Who We Are
  • What We Do
    • Creative Strategy Design Strategy Concept Development User Experience (UX) Design Ad Strategy Content Writing Photography
    • Web Development Web Design & Development Ecommerce & Payment Gateways Web Applications Online Portals Content Management (CMS)
    • Digital Marketing SEO Services PPC (Google AdWords) Social Media Marketing Digital Campaigns Explainer Videos Animations
      Interactive Presentations
    • Business Solutions Sharepoint Development Mobile Apps HRMS & Payroll Hosting Solutions Retail POS F&B Solutions 3D Modelling
  • Our Work
  • Contact Us

Latifa Towers, Sheikh Zayed Road, Dubai, UAE

04 3545956  058 5221919 info@element8.ae
Image Alt
February 26, 2020
Digital Marketing

5 Social Media Trends to watch in 2020

Social media, now best friends with digital marketing, is constantly on the move and really difficult to keep up with. How do you know which trends are the ones you need to sit up and pay attention to, which platforms really matter for your brand and how do you really make that connect with your customers on Social Media? We’ve done the homework for you, and these are the top 5 social media trends we suggest you keep your eye on in 2020.

1.     Say goodbye to ‘likes’

Instagram has had its eye on ditching ‘likes’ for a while now. Experts are speculating that this is so that the focus can shift on to the genuine user response, rather than the click and move on brigade.

This is really quite a shift in how we’ve come to ‘do’ social media. Given the strength and size of Instagram, we can assume that a change that they make, will filter through to other platforms fairly soon.

It’s also believed that Instagram is doing this because of the impact of waiting for likes on the user. It feeds in to struggles with self-worth and mental health, and it’s not a true measure of ‘likeability’.

Others think the change is more about money. The push for likes has given rise to the boom in influencer marketing. Instagram therefore doesn’t get any direct revenue from ads. Without ‘likes’, ads will go back to the way to measure ROI.

2.     Content is STILL king

We know content matters. That’s why we all invest so much of our time and resources in to it. However, this has pushed a situation where quantity has started to eclipse quality. What we are seeing now, is a push back to quality content. In the saturated social media world, users are now taking the time to be savvier, and only give their attention to content which really adds value to them.

It’s vital that in 2020, you move beyond memes to authentic and valuable content.

3.     The Digital Detox

Globally, there are a whopping 3.5 billion social media users, and these numbers are growing year on year. It’s understandable this has become an enticing marketing arena.

However, an interesting trend to notice is that Digital Detoxing is gaining traction. People are actively choosing to limit their social media use, and indeed step away from it.

The reason for this is overload. Social media is now crammed with businesses trying to sell their wares. Users’ trust is waning. Then there are privacy concerns.

Marketers need to understand why users are doing this, and ensure that their reach goes beyond social media. You also need to make sure that your social media offerings are in tune with the needs of your audience.

4.     Communities matter

While likes may be moving out of favour, influencers do still matter. However, we need to understand them within the context of the community they serve and build. This word-of-mouth marketing is extremely powerful.

However, in 2020 we will be looking beyond the big influencers, who users are starting to mistrust. Instead, we need to cultivate the influential power of friends and family, and real people, with a genuine love for your product or service. These micro-influencers can actually become incredibly powerful.

5.     The rise of other platforms

Users may be leaving Facebook in large numbers, but other platforms are growing in popularity. A good example is TikTok. Only launched in 2016, it now has 500 million active users each month. If you have a young target audience, TikTok is worthy of your attention.

Pinterest is also experiencing a renewed popularity rise. It’s making its presence known in the ecommerce area.

What’s worth noting here is that these platforms are offering users an experience of old – uncluttered, low-ad, community interaction.

The social media trends for 2020 are absolutely fascinating. They are notably different from previous years which have almost worked as a list of actionable steps to follow. The key take-away now is that you will have to be considerably more careful and strategic in your use of social media as a marketing tool.

At Element 8 we make it our business to stay ahead of the trends. We are  a social media and digital marketing company in Dubai, making sure that that you use all the resources available to you, wisely. Importantly, we help you to do social media marketing in the way which is tailored for your business and not through a one-size-fits-all  approach.

Get in touch  with the best  social media marketing agency in Dubai to find out more.

We Design the Best Creative Websites

& Solve Business Problems

Let’s Discuss Your Project

By admin
0
1

Related Posts

BIG CHANGES IN GOOGLE ADS IN 2020

SEO, Digital Marketing
December 13, 2020

How to Always Stay Ahead of the SEO Learning Curve

SEO, Digital Marketing
September 21, 2020

Digital Lead Generation for Schools & Educational Institutes

Online Marketing, SEO, Digital Marketing
August 13, 2020

7 Effective Digital Marketing Strategies for Startups in 2020

Online Marketing, SEO, Digital Marketing
August 11, 2020
previous post 10 Effective Digital Marketing Strategies for Healthcare Brands in 2020
next post 5 Best Co-working Spaces for Tech Startups in Dubai
Who We are
  • Who We Are
  • Our Work
  • Our Clients
  • Our Blog
  • Contact Us
  • Careers
  • Privacy Policy
What We Do
  • Creative Strategy
  • Web Design & Development
  • Ecommerce Web Design
  • Digital Marketing
  • Content Marketing
  • SEO Company Dubai
Business Solutions
  • Sharepoint Development
  • Mobile Apps
  • HRMS Payroll Software Solutions
  • Hosting Solutions
  • Retail POS Solution
  • F & B Solutions
Contact Us

3401, Latifa Towers
Sheikh Zayed Road, Dubai
United Arab Emirates
04 3545956 
058 5221919
info@element8.ae

Latifa Towers, Sheikh Zayed Road, Dubai, UAE

04 3545956  058 5221919 info@element8.ae

2021 Element 8 - Digital Web Agency. All Rights Reserved