It’s hard to believe a whole decade has passed since the content was declared the king. Until then, digital marketing has continued to evolve, spurring, in between, innumerable trends for all branders, advertisers and business strategists to follow. With 2016 coming to an end, we can only expect that new ones will bring less uncertainty and more success, regardless of the niche or marketing approach. Here’s what not to miss.
- Facebook for Business
Whatever changes in the near future, one thing is for certain – Facebook will remain the focal point of our marketing investments. A couple of months ago, the leader of social media included new business tools to its messenger app and both Messenger Links and Messenger Codes offer new possibilities for direct and unhampered communication between organizations and customers.
- Snapchat’s Exclusivity
As a newcomer to the scene, Snapchat takes social media marketing to a completely different level. Beloved by Millennials, this network is based on spontaneity and so-called expiring content – taken together, these concepts create delightful customer experience simply by promising exclusivity.
- Real-Time Engagement
When it comes to video formats, live streaming is the latest word of fashion. Besides being a convenient replacement for long video formats that nobody has patience for anymore, real-time broadcasting is a brilliant way of engaging new customers with your brand.
Transactional emails, Pinterest boards, Instagram carousel ads – modern marketing is all about approaching customers as individuals with specific desires, needs and pain points. Whatever the campaign, always make sure that it addresses your audience in a custom-tailored fashion.
- Customer Care
Once they are hooked, don’t forget to keep them entertained. Long-lasting customer relationships are precursors for accomplished businesses, so never stop reminding them how valuable they are to you. Lead nurturing, retargeting and remarketing are crucial for success.
Spread your message across all channels and start pushing it beyond limits of the online environment! With at least a few of these trends tackled and all routes thoroughly covered, your digital marketing rates will skyrocket in no time.