How Excellent Web Design And Development Benefits Your Business
In the world today, to make your business successful it is very important for it to see and moreover to be seen. If only a business is able to connect with their target audience well, it is bound to go a long way. Brands like Nike, Apple, Coke, and Google are examples that if you connect with your audience well and scale on the visibility part, then many people will follow you like religion. But connecting with the audience is a task achieved at an intuitive level. Designing and developing a website is one of the most fundamental modes of achieving that objective and in this blog we will tell you how.
What Is Web Designing?
Web designing is one of the many aspects of web development. In literal sense it means the design of the website that is displayed on the internet. However, its importance lies on an intuitive level since it influences the user experience aspects of the website. A decade ago, web designing focussed only on designing a particular website as per the desktop browsers, but with the digital revolution of mobile phones and tablet browsers, it today focuses on designing websites for multiple interfaces.
In the realm of web designing, attributes like appearance (color, font, images etc.) and layout (how information is structured and categorized) are the subject matter.
What Is Web Development?
Web development means the realm of building, creating, and maintaining a website. It comprises aspects like web designing, web publishing, web programming, and content management. In short, it means developing an application that works over the web or internet and represents your business.
In the realm of web development, attributes that concern all the technical aspects of the website such as its performance, capacity, speed and how much traffic the site can handle are the subject matter.
Why Does Your Business Need to Develop a Website?
In the digital age today if you are still asking yourself why is website development important for your business then you should consider these facts seriously.
- Around 71% of small businesses have a website and
- 43% of small businesses plan to invest in web performance
- Half of E-commerce revenue is generated on mobile
- And lastly half of the Google searches are for local businesses.
The Covid-19 pandemic has only escalated this growth by pushing businesses to go online since physical operations had to cease. Thanks to cheap internet and more inclusive and secured web, businesses all over the world are able to transcend geographical barriers and serve their customers worldwide. Hence, if you wish to chart success for your business, the journey begins right from developing a successful website.
How Does a Website Benefit Your business?
Web Development is profitable for business of any scale, from small, medium to large scale businesses by offering the following benefits from a website:
Accessibility To a Wider Audience 24/7
While you have to close down your brick and mortar shop at night, your website is your online shop which can sell and generate income 24/7 as per the client’s convenience. Furthermore a website enables your business to transcend geographical distances, so you are able to serve a wider audience. The idea of “home-delivered products and services” is in vogue and it will only accelerate in the future.
Promotion
Statistically speaking businesses that practice regular blogging generate 67% more leads than businesses that don’t. Therefore promoting your business becomes very easy if one has their own website. From social media posts, promoted posting to sponsored advertisements when linked to a website, the business looks more reliable and authoritative.
Insightful Customer Interaction
A website makes it easier for the business owners to monitor user interaction. For example one can view which product or service people like the most, what they are least interested in, from geographic location, devices, third-party etc.
What Is a Successful Website?
A successful website possesses the following elements like,
Easy Navigation
A successful website is one which is easy for customers to navigate with clear and straightforward layout, and navigation keys.
Great User Experience
It must also extend pleasant user experience with information and content laid out in the correct hierarchy. The right headings, sub-headings, bullet points combined with interactive and high definition media, videos, photographs.
Good Content Management system
Incorporating a good Content Management System benefits your business inconspicuously in the long run. Popular content management systems like WordPress, Drupal, Magento, PrestaShop etc are well supported and widely used by millions of businesses. They make it easy for you to move your website in the future and are easy to manage and update by the admin on the backend. If you decide to get a custom website developed by a web development company then you must remember that it will cost you a tad bit more than taking the definite themes but it will be totally worth the penny.
It is straightforward and effortless to build your website with a content management system; all you have to do is,
- Purchase web hosting and a domain name
- Install the Content Management System that you prefer on your web browser
- Instruct the Content Management System to dictate the appeal and appearance of your site, that is to say, how your site will look and function.
- Start writing the content using the Content Management System’ interface, that is it.
Concluding Thoughts
When you are starting a business, it is vital to make it as visible as possible. Web Development and Web Design then go hand in hand. While web design makes your business more recognizable and a website makes it more discoverable. Web development is directly proportional to design and every other step you take for marketing, SEO, maintenance etc is only in furtherance to these two primary foundations of the identity of your business.