Anjum Mall
Industry
Retail & Entertainment - Shopping
Scope of work
Visual Identity design
Messaging Strategy
Marketing Collaterals
Situated in Makkah, Anjum Mall stands as an upcoming icon in the city—a testament to unparalleled quality and convenience. It promises a diverse array of dining and shopping experiences, aspiring to etch memorable moments for visitors and locals alike.
Challenge
Challenge
Makkah, being a revered city for pilgrims, posed a unique challenge for Anjum Mall—to align its offerings with the city’s sacred values while enticing and catering to the diverse needs of pilgrims and locals alike.
Solution
Solution
Our approach involved a strategic shift in Anjum Mall’s positioning and messaging. Recognizing Makkah as an iconic destination in itself, we envisioned Anjum Mall as an enhancement to the city’s grandeur—a convergence of culture, community, and convenience. Our strategy aimed to craft a landmark experience catering to locals, pilgrims, and entrepreneurs alike. Concurrently, we developed a brand identity that encapsulated this transformative vision. The client’s trust in our strategy extended to entrusting us with the creation of their brand brochure, solidifying our partnership
Impact
Impact
Our strategic interventions led to a significant redefinition of Anjum Mall’s brand essence. By reshaping their messaging and positioning, we offered a fresh perspective that harmonized with the city’s values. We revamped their brand’s foundational elements—values, vision, mission, and purpose—while emphasizing Anjum Mall’s role as an upcoming landmark in the sacred city of Makkah. The client warmly embraced our strategy, recognizing its alignment with their goals, and expressed satisfaction in implementing our recommendations.
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