A primary challenge involved syncing complex, scroll-triggered animations within React’s component lifecycle to prevent memory leaks and out-of-sync triggers. The team implemented a disciplined “use client” strategy, isolating heavy animation logic into dedicated client components while maintaining a lightweight server-rendered core for SEO and structural integrity. This approach allows the brand’s high-fidelity background videos and parallax product showcases to remain performant across all viewports, ensuring that the visual narrative of “furniture for the world” is never interrupted by technical lag.