A business that thrives on putting forward better and more attractive prospects out, real estate companies have to give much thought to their website designs. The purchase of an apartment or retail space is done based on the credibility that the company can build. Thus, making it crucial for the brand to reflect its integrity and objectives on its website in the best way possible.
In this blog, we shall delve into the most interesting trends that are revolving around real estate website design in 2023. Let’s go!
Real Estate Website Design Trends You Need to Know in 2024
Full-screen video background
Thinking about creating a modern and creative visual interface with minimal content? Then full-screen video background is a good idea. This creates a strong brand impression on the viewers and also results in higher user engagement and interaction.
However, you must be careful while using the videos as you must keep them optimized. Video lagging will negatively impact the conversion rate, as it will create inconvenience and a bad impression for the viewers.
Infinite scrolling
Constantly clicking on the pages is off-putting and inconvenient. Rather the new feature like infinite scrolling which allows users to navigate to their goal step by step on the website. This is way faster, more dynamic, and more interactive.
Simple search bars
A simple, clear, and less emphasized but much more valuable design trend is to not bombard or overload the search bar with unnecessary filters. You can allow leads to immediately start searching for the property they are interested in, once they hit the website. This way users don’t get confused and spend more time on your real estate website.
Schedule Showing
Letting your users choose the date and time they wish to schedule a property visit is the best feature you can offer them for convenience. With a few clicks, you will be able to create invaluable and effortless impressions with the user.
Ghost buttons
Gone are the days when you would simply put out your CTA on a broad banner and put that up in a bold color. Instead, a more stylish approach is here. Welcome ghost buttons. They are attractive and come across with special animations like hover effects and animation. Consult your web designer when putting these up and you shall be able to attract the users to do certain actions on the website.
Hidden menus
One way to maintain a clean and sharp design on the website is to hide the navigation until the user interacts with the interface. This makes the UI more interesting and motivates the user to do more actions on the website.
Mobile compatibility
This goes unsaid that mobile responsive websites are a must since the number of people accessing the web through their mobile devices is perpetually increasing. Therefore when you are designing your real estate website, you must take into account the user experience for both mobile and desktop users.
Bottomline
The real estate industry is known to be one of the most competitive domains. Therefore designing your real estate website right is crucial. You must focus on automatization, optimal usability, and lead conversion. These aforementioned features shall help you to create an attractive website, that has great UI and UX, is functional and convenient, and thus drives successful lead conversion.
