Our Blog
Mar 27, 2024
How to Excel: The Best Upsell & Cross-sell Strategies for Your E-Commerce Website
When we say cross-sell and upsell strategies, we refer to key selling tactics, methods, and techniques that will lead a business to generate more profits, regardless of what they do. In fact, it’s safe to say that these strategies fit businesses of all sizes. If we take you back about 12 years, you’ll remember the […]
Mar 27, 2024
12 UX Practices to Increase Sales in E-commerce Sites in 2019
The most important factors that drive sales in e-commerce websites are related to UX or user experience. If a store is designed to provide a proper user experience, it will lead to increase in sales, if not, your performance might be in trouble. Simply put, without a great UX, you are going nowhere with your […]
Mar 27, 2024
Why chatbots will play a critical role in marketing in 2020
Read any set of predictions for marketing in 2020 and chatbots will be in there. They are the solution for quick answers and can help customers to act efficiently and decisively. Ultimately, they aid sales – when used well. Chatbots are direct, straightforward and fast. Gartner states that 47% of organisations will be using chatbots […]
Mar 27, 2024
Advanced Strategies to Enhance B2B PPC/Google Ads Campaign Performance
Pay Per Click (PPC) ads can be lead-generating rocket fuel. They can entice and coax even the most risk-averse potential B2B customer to sit up and pay attention and, eventually, buy. But only if you use B2B PPC with refined precision. That can be problematic as most tips for PPC are aimed at B2C. B2B […]
Mar 27, 2024
7 Effective Digital Marketing Strategies for Startups in 2020
Digital marketing offers an opportunity for start-ups to build awareness with a comparatively small investment compared to traditional marketing channels. Here are some options you can try. Digital technology has transformed marketing more in the past two years than in the last 50 combined. Change in the way business is done is coming at a […]
Mar 27, 2024
How to Always Stay Ahead of the SEO Learning Curve
Search engines and users have a hand-in glove relationship. And, at element8 we have mastered the SEO secret to create the perfect user-search engine interface. Let’s share a few of our learnings. KEEPING IT SIMPLE is the KEY. An easy navigation will lead your user to where you want them to land on your website. […]
Mar 27, 2024
Big Changes in Google Ads in 2020
Today’s page will keep you wired to the wireless world of GOOGLE ADS and the significant changes in GOOGLE ADS in 2020 that have changed the face of digital marketing. Toppers that define GOOGLE ADS UPDATES and the benefits of using the same: THE DOUBLE-EDGED SWORD UPDATE The latest Google update proudly called the double-edged […]
Mar 27, 2024
Protecting Your Online Content: Essential Strategies
Content bandits are on the loose in the savage world of the internet. Digitalization has made it increasingly easy for anyone to steal content. A comprehensive approach to defending your assets would need to cover multiples aspects such as writing, technology, and copyright. We house expert technocrats who have shared their views on how to […]
Mar 27, 2024
7 Best Web Design Courses in 2021 for Beginners Approved by Web Designers
Compare and choose the web design course that fits all the metrics you are looking for! There are numerous web designers in a one-square-kilometer radius surrounding you. Don’t even bother to think about the number in the world. However, the number of awesome web designers is, comparatively, much lower. So, do you wish to be […]
Mar 27, 2024
How to Build an Effective Brand Awareness Campaign
4 Steps for Your Brand Awareness Campaign Brand awareness is all about making your brand and company memorable for your targeted audience. The result of a good brand awareness campaign would mean that the audience will easily recognize your brand when they see your brand’s logo or hear the name of your company. For example, […]