Our Blog
Mar 27, 2024
Digital Marketing Essentials Every Small Business Owner Needs to Learn About
In today’s overly saturated market, it is quite a challenge to get recognized and to maintain relevant, especially when it comes to small businesses. The competition now is more severe than ever, so all business owners are trying to find new ways to stay ahead of their competitors. Luckily, the quality of your marketing campaign […]
Mar 27, 2024
How to Give Your Website a Performance Boost
In today’s world the official website is an important part of any business model. This is why there is a lot of talk about boosting the performance of a website. With the search engines taking the lead in how people find and consume online content, a website’s profitability has become more dependent on a scientific […]
Mar 27, 2024
WooCommerce vs Magento: Which Is the Best E-Commerce Platform?
The big 4 of eCommerce platforms are Shopify, BigCommerce, Magento, and WooCommerce. There aren’t clear figures that show which one is on top, but these 4 solutions are the most popular ones today. In this post, we are going to be talking about WooCommerce and Magento. Although they are equally popular and have a similar […]
Mar 27, 2024
How to measure ROI of your website
Calculating the ROI is an essential part of running a business. No matter what expense we are talking about, it’s important to know how much it pays off. Some business expenses you can calculate easily, while others could require a bit more know-how. Calculating your website’s ROI is one of the more complex tasks. This […]
Mar 27, 2024
Inbound Marketing: Generate More Leads and Sales through Website
The needs of consumers have drastically changed over the past decade. This has compelled companies of all sizes to change their strategies for attracting their customers and satisfying their needs. Traditional marketing strategies are simply not going to cut it anymore. Of course, many outbound marketing strategies, like cold calling, still work. Otherwise, a great […]
Mar 27, 2024
How to Excel: The Best Upsell & Cross-sell Strategies for Your E-Commerce Website
When we say cross-sell and upsell strategies, we refer to key selling tactics, methods, and techniques that will lead a business to generate more profits, regardless of what they do. In fact, it’s safe to say that these strategies fit businesses of all sizes. If we take you back about 12 years, you’ll remember the […]
Mar 27, 2024
12 UX Practices to Increase Sales in E-commerce Sites in 2019
The most important factors that drive sales in e-commerce websites are related to UX or user experience. If a store is designed to provide a proper user experience, it will lead to increase in sales, if not, your performance might be in trouble. Simply put, without a great UX, you are going nowhere with your […]
Mar 27, 2024
Why chatbots will play a critical role in marketing in 2020
Read any set of predictions for marketing in 2020 and chatbots will be in there. They are the solution for quick answers and can help customers to act efficiently and decisively. Ultimately, they aid sales – when used well. Chatbots are direct, straightforward and fast. Gartner states that 47% of organisations will be using chatbots […]
Mar 27, 2024
Advanced Strategies to Enhance B2B PPC/Google Ads Campaign Performance
Pay Per Click (PPC) ads can be lead-generating rocket fuel. They can entice and coax even the most risk-averse potential B2B customer to sit up and pay attention and, eventually, buy. But only if you use B2B PPC with refined precision. That can be problematic as most tips for PPC are aimed at B2C. B2B […]
Mar 27, 2024
7 Effective Digital Marketing Strategies for Startups in 2020
Digital marketing offers an opportunity for start-ups to build awareness with a comparatively small investment compared to traditional marketing channels. Here are some options you can try. Digital technology has transformed marketing more in the past two years than in the last 50 combined. Change in the way business is done is coming at a […]