10 Bitter Facts About Corporate Websites – Part 1
Most of us commit errors while running our websites. However, the nature of those blunders varies banking on the size of your company. As your organization advances, the aberrations change. This post addresses frequent bloopers among large organizations.
1. You Require A Separate Web Division
In bounteous organizations, the website is handled by either the marketing or IT department. However, this necessarily leads to a turf war, with the website becoming the sufferer of internal backroom.
In realism, following a Web strategy is not specifically suited to either party. IT may be exceptional at rolling out complex systems, but it is not suited to flourishing a friendly user experience or chartering an online brand.
2. Managing Your Website Is A Full-Time Job
Most of the times, the website is under resourced apart from being split between the marketing and the IT. Alternately of there being a dedicated Web team, those culpable for the website are generally expected to run it alongside their “day job. The ample mass of its time is wasted on day-to-day support rather than longer-term strategic thinking.
This situation is additionally provoked by the fact that the individual hired to “maintain” the website are junior members of the staff. They do not have the knowledge or power to push the website forward. It is time for organizations to earnestly invest in their websites by hiring full-time senior Web managers to move their Web strategies forward.
3. Periodic Redesign Is Not Enough
Because corporate websites are under-resourced, they are generally neglected for long duration of time. They gradually become obsolete with their content, design and technology.
Finally, the website becomes such a humiliation that management steps in and demands that it be sorted. This necessarily leads to a complete redesign at appreciable expense. It is a loss of money because when the old website is reinstated, the expense put into it is lost, too
A better way is frequent investment in your website, granting it to emerge over time. Not only is this less wasteful, it is also preferred for users.
4. Your Website Cannot Appeal To Everyone
Whenever the clients are questioned as who their main target audience are, Too often, it comprises a long and detailed list of diverse people. The bitter truth is that if you build a website for everyone, it will suit no one. It is vital to be awfully focused about your audience and provide your design and content to it. This absolutely doesn’t mean you should ignore the other users. Your website should be handy for all users and not annoy or forbid anybody.
5. You Are Blowing Funds On Social Networking
Website Managers are starting to use tools such as Twitter, Facebook and YouTube to boost their reach and engage with new audiences. Tweeting on a corporate account or posting sales demonstrations on YouTube misses the essence of social networking.
Social networking is about people engaging with people. Individuals do not want to build relationships with brands and corporations.
Rather than creating a corporate Twitter account or indeed even a corporate blog, encourage your employees to start Tweeting and blogging themselves. This exhibits not only your pledge to the community but also the human side of your business.
Stay Tuned for the second part