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Inbound Marketing: Generate More Leads and Sales through Website

The needs of consumers have drastically changed over the past decade. This has compelled companies of all sizes to change their strategies for attracting their customers and satisfying their needs. Traditional marketing strategies are simply not going to cut it anymore.   Of course, many outbound marketing strategies, like cold calling, still work. Otherwise, a great number of companies would have already abandoned them.   However, you can no longer rely only on traditional methods if you are looking to achieve better results. You need to step up your game and keep up with the changing times, so that you can stay relevant and gain a much-needed competitive edge.   If you want to attract as many customers as you can and ensure that you retain...

The needs of consumers have dr...

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5 Steps to a Powerful Product Page that Boosts Sales

Anyone who is running or who is planning on running an e-commerce website knows that product pages are the very essence of your business. Since you don’t have a real salesman in your online store, product pages are basically the major driving force behind user conversion, so it is up to you to decide how you are going to create a convincing page. Basically, you need to ensure that visitors get everything they need to become a paying customer. Here we will provide some useful tips on how to construct such a page, or what to avoid when designing such a page. This is not really hard, since all you need to do is make sure the page is not confusing in...

Anyone who is running or who i...

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5 Ways to Boost Your Revenue from Your Website

Gaining more visitors to your website is just the first step in online advertising, and it isn’t as tough as you might think. Once you do it, you want your visitors to become the customers, and eventually you want them to come back for more. Here are the 5 ways of boosting your online business and improving your marketing strategy. 1. Landing pages Think of the landing pages as the leads, absolutely necessary for online advertising. A well-designed landing page is one that doesn’t confuse and distract potential customers with additional content, but rather focuses on the unique goal, with a specific and clear call to action. 2. Short and easy form filling Just remember how many times you have been close...

Gaining more visitors to your ...

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Why do you need a good online plan?

So, you have built a really appealing site for your business, you have probably spent a lot in the process and managed to make it user-friendly, modern and visually pleasing. Great! Now, you just sit around and wait for the customers to show up. All you have achieved, so far, with this is to have a competitive, top-notch online resource that no one knows about. Website promotion is, in fact, the single, most important aspect of online marketing. You may have the best IT team behind your site; you may have the best product and best prices. Unless you manage to bring in traffic, there will be no sales! What you need is a solid strategy meant to promote your website. Creating...

So, you have built a really ap...

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Creating Social Media Personas for Your Sales Executives: 5 Strategies to Boost Your Brand

May 20 , Dubai : Client’s expectations are being constantly raised by the new possibilities the internet is creating. By making your sales executives aware of social media customer relations; you will not only be one potential step ahead of your competitors, but also be creating new ways to keep repeat and potential clients aligned with your business. Social media platforms are the ideal way to get up close and personal with your intended audience. Sites like Twitter and Facebook are forcing clients increasingly nearer to the brands that they invest with. Using these tools correctly is becoming the difference between a company’s success and its failure. The abundance of social media platforms to choose from can seem daunting. Knowing where...

May 20 , Dubai : Client’s ex...

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Location Driven Search Engine Optimization ( SEO ): Dubai & Abu Dhabi

Maintaining an active online presence is imperative for any company that is serious about developing a successful marketing strategy. The predominant tool at a business’ disposal is to create a website to showcase their products and services. It is not enough however, to merely create an attractive site for clients to peruse. The design and usability should of course, be optimized in way that customers can use it as an online portfolio of your services. Although in order to really generate online success, you need to think about how to drive traffic to your website. Used correctly, this vital marketing tool can be used to generate traffic, sales and raise brand awareness at all times. When embarking on an online marketing...

Maintaining an active online p...

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