Gaining more visitors to your website is just the first step in online advertising, and it isn’t as tough as you might think. Once you do it, you want your visitors to become the customers, and eventually you want them to come back for more. Here are the 5 ways of boosting your online business and improving your marketing strategy.
1. Landing pages
Think of the landing pages as the leads, absolutely necessary for online advertising. A well-designed landing page is one that doesn’t confuse and distract potential customers with additional content, but rather focuses on the unique goal, with a specific and clear call to action.
2. Short and easy form filling
Just remember how many times you have been close to signing up, but ended up quitting mid-way through the process, after realizing how many steps are required and how many fields you needed to fill out. Keep it basic, as nobody likes spending time filling out boring forms. Moreover, nobody likes to give out too many personal details. This is the reason why you should ask for only the most essential information. If, for any reason, you need to know more about your clients and customers, you can always propose special offers for those who are willing to go the extra mile.
3. Know your visitors
Creating an optimized landing or homepage is just the beginning of the process. With help of certain tools, you can track metrics and find out what you need to change in order to get more customers. In other words, you can identify the problem and realize what makes your visitors change their minds and leave the page. One of the tools you can utilize is Google Analytics.
4. Provide necessary product information
Apart from the images displayed on the product page, the customers need to be given more detailed information about the product. Besides the usual features such as specifications, size, weight, material or benefits of the products, you may want to consider adding a live chat function. By doing this, you are efficiently providing answers to all enquires in real time. Truly a great way to earn the trust of your clients and make them feel appreciated.
5. Cart content must be visible all the time
Even though you must simplify every stage of the buying process, from product review to the purchase page, the customer must be able to see the items they have added to their cart at all times. This includes the price and the quantity, as well as all the necessary information about the purchase. The checkout process should have only one purpose – finalizing the purchase as efficiently as possible.
There is no need to keep pushing them forward with annoying new ads and marketing content, as you may actually push them away. Once your customers have decided to make a purchase, additional content and too many complicated steps can make them change their mind and quit the checkout process.
Getting the most from your website isn’t as difficult as it looks initially. First of all, you need to focus on conversion optimization, and find out what you should do differently in order to achieve your goals. A C
compelling headline and well-designed landing pages are what catches a person’s eye, but once you have their attention, it’s time to act. Simplified steps, as well as clear and specific information about the benefits they will gain, may help you turn visitors into customers.