7 Fundamentals Of Pleasing Corporate Design (Part 1)
It’s tough to describe design. We have an extensive range of rationale to adopt from: design hints not only to graphic design, but to design strategy, too. It is used in a variety of industries, such as engineering, architecture and Web design.
This indicates that design is not just graphical in nature, but also the planning of processes to attain assured objectives. A giant corporation apparently accepts this and organize every form of design into their plan of action to earn progress.
Naturally, a logo is constructed for instantaneous perception. Viewers usually recognize an enterprise by its logo. Just look at the above images: the names of the companies should pop in your head right away
But a logo is only one visible feature of a company’s brand policy. It helps, of course, to discern a company from its opponents, but a great logo doesn’t mean anything until the brand makes it worth something. If you’re given the task of creating a logo for an organization, create an abstract image that is clean, simple and carries very little meaning until the brand of the organization adds that meaning.
A well-balanced, graceful font can create all the contrast on a website or even a corporate flyer. An ace typography always creates that wow factor.
One of the most lucrative fonts that can be spot everywhere (signs, buildings, planes, etc.) is Helvetica. This is the King Kong of typefaces, and it’s more than 50 years old. Helvetica changed the world of typography. It showed typographers and graphic designers that simple is good.
Big associations likely to adopt clear sans-serif typefaces. A typeface should mirror the organisation’s appearance and ideas. If an enterprise is a little sober, then it should adopt to serif typefaces, such as Times New Roman: these typefaces follow bookish designs. With the aid of an enormous typography, an organization should boost the motto or word delivered to its users.
Entire website text including the corporate websites, should be legible. A Web designer must consider the different browser rendering engines; text fonts are not displayed the same across browsers.
With massive corporate websites, usability plays an increasingly large role in typography design. A company should also care about its users with disabilities who can only read with the help of a screen reader, etc. It isn’t always a good approach to embed text in images and not include <alt> tags, because screen readers can’t read the text. Sadly, the majority of large organizations are still struggling with this issue.
A graphic designer usually should be careful when designing the visual identity of a large corporation. We should take into consideration different color combinations, color meanings and color theory.
The corporate color scheme that the designer chooses makes a strong statement about the organization and how it does business. Like all of the other seven components, colors should maintain the philosophy and approach of the corporation.