Our Blog
Feb 3, 2024
How to measure ROI of your website
Calculating the ROI is an essential part of running a business. No matter what expense we are talking about, it’s important to know how much it pays off. Some business expenses you can calculate easily, while others could require a bit more know-how. Calculating your website’s ROI is one of the more complex tasks. […]
Feb 3, 2024
BIG CHANGES IN GOOGLE ADS IN 2020
Today’s page will keep you wired to the wireless world of GOOGLE ADS and the significant changes in GOOGLE ADS in 2020 that have changed the face of digital marketing. Toppers that define GOOGLE ADS UPDATES and the benefits of using the same: 1: THE DOUBLE-EDGED SWORD UPDATE The latest Google update proudly called the […]
Feb 3, 2024
Contact Page Design: Best Practices That Win UAE Customers
Good contact page design does one job: it turns an interested visitor into an actual enquiry with as little friction as possible. Yet on most UAE business websites, the contact page is the least-designed page of all — a bare form, a generic email address and a map that may or may not point to […]
Feb 3, 2024
Ways To Protect Your Online Content
Content bandits are on the loose in the savage world of the internet. Digitalization has made it increasingly easy for anyone to steal content. A comprehensive approach to defending your assets would need to cover multiples aspects such as writing, technology, and copyright. We house expert technocrats who have shared their views on how to […]
Feb 3, 2024
How to Build an Effective Brand Awareness Campaign
4 Steps for Your Brand Awareness Campaign Brand awareness is all about making your brand and company memorable for your targeted audience. The result of a good brand awareness campaign would mean that the audience will easily recognize your brand when they see your brand’s logo or hear the name of your company. For example, […]
Feb 3, 2024
Why Your Business Needs a Website in 2026: A UAE Guide
Your business needs a website in 2026 because it is the only online channel you fully own — and it is the first place customers, partners, banks and even AI assistants check when deciding whether you are legitimate. For UAE startups and SMEs, understanding why your business needs a website has become less about “being […]
Feb 3, 2024
GA4 vs Universal Analytics: What’s the Difference?
When you are treading on the uncharted waters of the web for your business, it goes unsaid that you look for all the ways you can make the best of what it has to offer. Using analytics tools, you are able to website owners and managers collect, measure, analyze, and interpret data about the behavior […]
Feb 3, 2024
Google Launches Generative AI: What This Means for Search
Google has been enjoying an unthreatened, unworried monopoly in its search business since 1998. The search engine giant which accounts for more than 8.5 billion searches per day has been the primary station for people worldwide when it comes to searching for any query, any question, any idea, literally anything at all. Until ChatGPT rocked […]
Feb 3, 2024
Unveiling the Metaverse: A Game-Changer in Digital Marketing
The Metaverse has captured the imagination of many, and it holds the potential to revolutionize the digital landscape as we know it. It provides immersive experiences that allow users to interact with each other and digital objects in real-time. For years, the Metaverse has been a buzzword in the gaming community, but now it’s going […]