Your website’s success depends on how the users perceive it – not how you perceive it. Today’s web design is highly complex and with such complexity comes a level of misunderstanding. At Element 8, your website will be complex, but still something your users will gain from. When users visit an Element 8 created site, they get:
- A site with value
- A site that is easy to navigate and understand
- A site that is pleasant to use
These are the three key components of a successful user experience. Users must interact with our sites and products and they need to decide from that initial visit if they plan on coming back for more. If your site is too complicated and they’re lost, you lose out on return visits and potential customers.
Understanding the Complexity of Making Things Simple
UX Design requires a specialist and an artist. We must predict how your customers will engage the system and how they will react to what is seen. Since user experiences don’t work 100% of the time, we have to find a solution that will work as good as possible for the majority of your website’s visitors. After all, human beings are different in nature.
Not just anyone can design a user experience – it takes a unique talent. User experiences vary among websites, which is why you need an industry expert who can review your site and locate the most possible solution for user experience. Our service customizes user experiences passed on the products, goals and values represented on your site.
Why Metrics Don’t Work
There are some companies that base user experiences solely on metrics and analytics. While this has proven to work in the past, this information is one-sided and incomplete. Metrics only base their statistics on users who convert, bounce back or view the page. They don’t track everyone, which means your web developer is creating a user experience based on incomplete data. Real user experiences must be designed by hand and by a human being – not a computer generated report. By having a real person identify with your user and your site, you get an accurate, more relevant user experience.
You’ve worked hard to develop your product or service. Now you need to get it recognized and in the best possible way. We use an amazing group of UI specialists who work side-by-side with your company to transform your amazing products/services into an engaging, immersed and rich experience that any customer will enjoy. We strive to breathe life even into the most technical project and it is our goal to make your user’s have a memorable experience that improves your conversion rates.
Don’t waste your time and resources on a metric-based UI. Instead, trust in the UI experts at Element 8. We will work with you to create an amazing UI design that amplifies your products and services and drives results. Learn more by requesting a quote or contacting us online.