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How to Give Your Website a Performance Boost

In today’s world the official website is an important part of any business model. This is why there is a lot of talk about boosting the performance of a website. With the search engines taking the lead in how people find and consume online content, a website’s profitability has become more dependent on a scientific approach than on luck.   Since digital marketing and web development and design have become too complicated, many business owners don’t know where to start. Therefore, we are here. We will help you identify the key areas of your website and provide you with practical advice on how to boost their performance.   Establish Clear Goals     Website performance is a very broad category that covers too many goals. Since every...

In today’s world the officia...

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How to measure ROI of your website

Calculating the ROI is an essential part of running a business. No matter what expense we are talking about, it’s important to know how much it pays off. Some business expenses you can calculate easily, while others could require a bit more know-how. Calculating your website’s ROI is one of the more complex tasks.   This is because websites are complex platforms with a lot of different factors that you need to take into account. At the same time, not all businesses use their websites for the same purpose, so some practices might not be relevant for some sites.     Know your website’s goals     As companies can use sites in a different way, their goals also change. This is why you need to outline what...

Calculating the ROI is an esse...

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How to Build a Chatbot for a Website

In order to build new and long-lasting relationships with their customers, businesses large and small have always relied on innovative technology. At last, convenient business solutions were upgraded with AI, proclaiming 2018 “the Year of the Chatbot”. The long-anticipated day when customer service will be run by digital assistants has finally come and to the mutual pleasure of brands and consumers.   Now, business organizations are enjoying greater productivity and efficiency without any significant financial loss. Cutting-edge, yet cheap chat bot solutions are everywhere around, tirelessly becoming smarter and more skilled at solving less complex customer queries. They are available 24/7 across the digital realm, including the most popular social networks, messaging apps, SMS services and websites.   And the best thing about them...

In order to build new and long...

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Digital Marketing Essentials Every Small Business Owner Needs to Learn About

In today’s overly saturated market, it is quite a challenge to get recognized and to maintain relevant, especially when it comes to small businesses. The competition now is more severe than ever, so all business owners are trying to find new ways to stay ahead of their competitors.   Luckily, the quality of your marketing campaign can largely determine the long-term success of your business. No matter how good your products and services are, without a proper marketing strategy, it is difficult to get noticed, let alone to expand your customer base.   However, small business owners are usually overwhelmed with various different responsibilities on a daily basis, which include accounting, sales, and management, so they don’t have much time left to focus on...

In today’s overly saturated ...

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The Role of AI & Chatbots in Web Design, Web Development and SEO

Quickly has AI gone from being just a fancy tech buzzword to becoming a household word. Artificial Intelligence is already affecting many aspects of our daily life, as it has become a part of various technologies and services that we use on a daily basis.   AI is now used in banking services, online shopping (product recommendations), video streaming services (recommendations based on behavioral data), to name just a few AI applications, not to mention that we are increasingly using AI-powered digital assistants to complete various mundane tasks.   It doesn’t really come as a surprise that AI has a huge role in web design, web development and SEO, so take a look at how it affects them.     AI in Web Design     The Internet has become...

Quickly has AI gone from being...

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Storytelling , how to convey complex information to the online audience effectivly ?

If you didn't know, the numbers representing mobile internet browsing are way ahead of the ones representing desktop browsing. The main consumers of the online content are now entering the digital world through the screens of their smartphones. The same applies to shopping, as most of the shopping experiences take place online.   This is why here at Element 8, we have put the emphasis on creating web portals and applications that are mobile-ready right from the start. By doing so, online shops can meet the expectations of modern online shoppers and deliver a delightful experience to them. Besides, we can also develop dedicated apps thus extending the functionality of your website.   Responsive design was never more important than it is today. Having...

If you didn't know, the number...

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