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Online Marketing SEO

Inbound Marketing: Generate More Leads and Sales through Website

The needs of consumers have drastically changed over the past decade. This has compelled companies of all sizes to change their strategies for attracting their customers and satisfying their needs. Traditional marketing strategies are simply not going to cut it anymore.   Of course, many outbound marketing strategies, like cold calling, still work. Otherwise, a great number of companies would have already abandoned them.   However, you can no longer rely only on traditional methods if you are looking to achieve better results. You need to step up your game and keep up with the changing times, so that you can stay relevant and gain a much-needed competitive edge.   If you want to attract as many customers as you can and ensure that you retain...

The needs of consumers have dr...

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August 5, 2018
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General

Why Choose Element 8 for Your Brand New Website Design Project?

Experience & Reputation     We have a combined industry experience of over 25 years, and during this period, we have achieved an overwhelming reputation in the market. Element 8 has already worked with innumerable clients ranging from start-ups and SMEs to multinational corporations and governments. We’ve earned our name through a lot of hard work and creative thinking, which gave us an invaluable experience for the future.     100% In-House Work     Because we love what we do and because we want our clients to feel the same way about our work, Element 8 keeps everything 100% in-house. From designing, development, or digital marketing, we never outsource your projects externally, nor will we send them to a foreign office. We take pride in our Dubai-based family,...

Experience & Reputation &...

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July 30, 2018
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General

How to Give Your Website a Performance Boost

In today’s world the official website is an important part of any business model. This is why there is a lot of talk about boosting the performance of a website. With the search engines taking the lead in how people find and consume online content, a website’s profitability has become more dependent on a scientific approach than on luck.   Since digital marketing and web development and design have become too complicated, many business owners don’t know where to start. Therefore, we are here. We will help you identify the key areas of your website and provide you with practical advice on how to boost their performance.   Establish Clear Goals     Website performance is a very broad category that covers too many goals. Since every...

In today’s world the officia...

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July 17, 2018
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General

How to measure ROI of your website

Calculating the ROI is an essential part of running a business. No matter what expense we are talking about, it’s important to know how much it pays off. Some business expenses you can calculate easily, while others could require a bit more know-how. Calculating your website’s ROI is one of the more complex tasks.   This is because websites are complex platforms with a lot of different factors that you need to take into account. At the same time, not all businesses use their websites for the same purpose, so some practices might not be relevant for some sites.     Know your website’s goals     As companies can use sites in a different way, their goals also change. This is why you need to outline what...

Calculating the ROI is an esse...

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July 12, 2018
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Artificial Intelligence (AI)

How to Build a Chatbot for a Website

In order to build new and long-lasting relationships with their customers, businesses large and small have always relied on innovative technology. At last, convenient business solutions were upgraded with AI, proclaiming 2018 “the Year of the Chatbot”. The long-anticipated day when customer service will be run by digital assistants has finally come and to the mutual pleasure of brands and consumers.   Now, business organizations are enjoying greater productivity and efficiency without any significant financial loss. Cutting-edge, yet cheap chat bot solutions are everywhere around, tirelessly becoming smarter and more skilled at solving less complex customer queries. They are available 24/7 across the digital realm, including the most popular social networks, messaging apps, SMS services and websites.   And the best thing about them...

In order to build new and long...

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June 6, 2018
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General

Digital Marketing Essentials Every Small Business Owner Needs to Learn About

In today’s overly saturated market, it is quite a challenge to get recognized and to maintain relevant, especially when it comes to small businesses. The competition now is more severe than ever, so all business owners are trying to find new ways to stay ahead of their competitors.   Luckily, the quality of your marketing campaign can largely determine the long-term success of your business. No matter how good your products and services are, without a proper marketing strategy, it is difficult to get noticed, let alone to expand your customer base.   However, small business owners are usually overwhelmed with various different responsibilities on a daily basis, which include accounting, sales, and management, so they don’t have much time left to focus on...

In today’s overly saturated ...

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May 27, 2018
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