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Online Marketing

Why do you need a good online plan?

So, you have built a really appealing site for your business, you have probably spent a lot in the process and managed to make it user-friendly, modern and visually pleasing. Great! Now, you just sit around and wait for the customers to show up. All you have achieved, so far, with this is to have a competitive, top-notch online resource that no one knows about. Website promotion is, in fact, the single, most important aspect of online marketing. You may have the best IT team behind your site; you may have the best product and best prices. Unless you manage to bring in traffic, there will be no sales! What you need is a solid strategy meant to promote your website. Creating...

So, you have built a really ap...

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June 25, 2014
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Web Design

UX Design requires a specialist and an artist

Your website’s success depends on how the users perceive it – not how you perceive it. Today’s web design is highly complex and with such complexity comes a level of misunderstanding. At Element 8, your website will be complex, but still something your users will gain from. When users visit an Element 8 created site, they get: A site with value A site that is easy to navigate and understand A site that is pleasant to use These are the three key components of a successful user experience. Users must interact with our sites and products and they need to decide from that initial visit if they plan on coming back for more. If your site is too complicated and they’re...

Your website’s success depen...

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June 18, 2014
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General

Editing Knowledge For Business Web Content – Part 1

WHY SHOULD EVERY DESIGNER BOTHER ABOUT CONTENT QUALITY ? Your intense designs will be withered if they are brimming with inferior content. By cultivating the skill to grade content quality, you are adept to administer constructive advice to other members of the creative team, increasing your value as a designer. If you are in a project management role, you must know what needs to be fixed, improved and enhanced in the deliverable’s content. Unless the content meets a high standard of quality, the finished product will undermine rather than enhance credibility, diminish rather than build brand awareness, and damage rather than improve search engine visibility. Five Varieties Of Content Editing 1. SUBSTANTIVE EDITING Substantive editors are chiefly worried of overall cohesion, clarity, accuracy...

WHY SHOULD EVERY DESIGNER BOTH...

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May 21, 2014
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General

7 Fundamentals Of Pleasing Corporate Design – Part 2

4. Brand Brand is the description of corporate trade. The name of an organization can also serve as its brand. Brand value mirrors how a company is grasped in the marketplace. Brand identity broadcasts an organization’s strategy in an extensive way to aim audiences. Branding is not about getting a target market to choose one corporation over its competition, but about getting prospects to see the corporation as the only one that provides a solution to their problems. An association must dictate the brand objectives from the starting point. These are the aspects of an organization, and they must echo the management’s philosophy, processes, image, etc. 5. Quality Quality is one of the most important elements. It defines a company through its policies, procedures and responsibilities to its users....

4. Brand Brand is the descr...

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April 28, 2014
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General

7 Fundamentals Of Pleasing Corporate Design (Part 1)

It’s tough to describe design. We have an extensive range of rationale to adopt from: design hints not only to graphic design, but to design strategy, too. It is used in a variety of industries, such as engineering, architecture and Web design. This indicates that design is not just graphical in nature, but also the planning of processes to attain assured objectives. A giant corporation apparently accepts this and organize every form of design into their plan of action to earn progress.   1. Logo Naturally, a logo is constructed for instantaneous perception. Viewers usually recognize an enterprise by its logo. Just look at the above images: the names of the companies should pop in your head right away   But a logo is only one visible feature...

It’s tough to describe desig...

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April 13, 2014
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General

Rules – How To Adopt Email To Disaffect Your Users – Part 2

“This Isn’t What I Signed Up For” Generally, when people subscribe deliberately, they do so with positive expectations. Meeting those expectations is crucial if you do not wish to alienate them. Keep a rational tone across all of the digital channels through which you connect. If your website strikes a formal, conservative tone, while your email is much more conversational, the contrast will unsettle users. The “story” and “character” need to be consistent. Social media, email and your website should all speak in a single voice and with a consistent message. For example, people who sign up for my newsletter expect the latest Web design-related news. That is what I told them they would get, and that is what I have to deliver “You Obviously...

“This Isn’t What I Signed ...

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April 6, 2014
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