The challenge was to promote AIX Investment Group as a fully reliable investors’ platform. From research to communication ideas it was a journey treaded with deep understanding consumer behaviour and decision making process.
Platform & Scope of Work
This task was about building the trust of the target audience in our client as a reliable investment company. We focussed on positioning the client as the most trustworthy when it comes to investing hard earned money.
Our modes of communication were based out of in-depth research to reach out to the right market and we cultivated language that identified with the audience; not just in words but also in design.
After an intrinsic research of the industry we created communication through digital tools that included social web pages on various handles that drew the markets and also a user friendly mobile responsive website. We opted for smartly worked out UX design and front end development and system integration to reach out the message of trust to all people wanting to invest their money in safe hands. IT WORKED.
The ultimate focus of an entire communication grind is to stimulate revenue. For a client money put into advertising should multiply his sales. Element8 focuses on this aspect and works every bit of communication to stir a sale. Continuous research at every stage and a close eye on competitive brands led the way to create effective communication through the use of impactful design, words and media.