IGNIA is created with the knowledge and foresight of industry veterans who endeavor to turn ordinary inconveniences into opportune comfort. In the fast moving pace today one needs smart mobility backed with uninterrupted connectivity. The Ignia team has bridged the gap between mobility and connectivity through a smart solution that offers the convenience of shared energy (Renting of Power-bank from the Ignia Power Bank charging Machine station ) to help people power through their daily lives without worrying about running out of connectivity.
Our IGNIA consumer is the one who lives a fast paced life, is always on the move and needs to keep his cell phone charged all the time. It was important to communicate the function and easy usability of IGNIA through clear and impactful communication. The constraints were not to use any real humans and use mostly animation to convey the message.
The central idea was to STAY CONNECTED. We communicated this messages through strong, colourful and cheerful visuals showing how staying charged is important in life (pun intended).
Our primary focus was to get the consumer to download the app as that was integral to the usage of IGNIA. The app was made with complete ease of navigation and usage with step by step complete instructions to keep the user navigating smoothly without feeling lost. The movie about the app was simple, stating the facts about the brand. It was functional, yet effective.